2022-23 Cbs Sports College Basketball Preseason Awards: Our Player Of The Year And Freshman Of The Year
So they made this other brand to capitalize, and it proved to be the right way to do it. Once the brand had evolved into something of significance, we decided to see if we could create its personal foundation, separate from Nike. We wanted to give it an look of two entities, with Nike as the parent enterprise and Brand Jordan as a subsidiary. I was given the chance to get involved at a hands-on level, touching, generating, approving every…